Buying Floor Heat on InfraFloor.com Safer Than Target
December 27, 2013As 40 million credit and debit card accounts were compromised at Target, it’s no wonder that consumers might become reluctant to purchase with plastic. However, FloorHeat System’s Inc. assures customers that there is no more secure and convenient way to shop for floor warming systems than online at www.InfraFloor.com.
As a leading online seller of floor warming systems in the USA and Canada, FloorHeat Systems announced the establishment of its own internal credit card fraud prevention department to confront and defeat fraudulent purchases of under floor heating equipment and accessories.
With an increase in fraudulent credit card activity in 2011, FloorHeat Systems contacted police departments where stolen goods were shipped in an effort to gain law enforcement support to prosecute the criminals. In one case, a cooperative Bensenville, IL detective agreed to arrange a sting where the floor heat thief was caught and shut down.
The crime syndicate worked like this: credit card numbers were stolen via cyber-hacking and transferred to an offshore organization located in Australia. The Australian organization recruited from a plethora of the U.S. unemployed via online ads seeking quality control checkers to work from home. Valuable, high quality floor warming merchandise, costing $300 or more, was purchased by the Australian organization charging stolen credit cards and shipped to the quality checker’s home who immediately checked the goods, relabeled the box, and shipped it to Russia bound for the black market in stolen goods.
Since then, FloorHeat Systems established its own credit card fraud prevention department. The onus for preventing credit card fraud falls on the merchant who bears the loss when the burden of proof cannot establish that the true credit card owner received the merchandise. Since developing its own internal fraud prevention capability, the company has not suffered a loss. Fraud prevention is not only cost saving, it allows the company to keep prices down and remain one of, if not the most competitive U.S. floor warming merchant.
