Located in the central valley of Northern California is the 18th largest city in the state of California, Modesto, where John from A_ Corp, has procured another order of in floor heat from Infrafloor for one of his valued customers. “John called up to talk about our cable product floor heating product,” describes Stephen Kaempf, Vice President of Sales for Infrafloor. “He had a customer that wanted to re-do the floors in the bathroom and the master bathroom and thought that radiant floor heating would be the perfect upgrade to add the sizzle to his project.” In floor heat is becoming more popular – costing just pennies per day to operate but offering loads of comfort for the investment. “Contractors can really prove they are ahead of the curve when they add floor heating to their project,” exclaims Stephen. “When the customer’s and their friends enjoy the warm floors in their bathrooms, kitchens and family rooms, the word starts to spread like wildfire, no pun intended! If contractors are smart – they will quote radiant floor heating as an option on all of their jobs. It is a great up-sell, and it really helps separate you from the pack. Also – once they become proficient in heated floor systems, they can then work with Infrafloor to become a certified installer and get referrals from our clients who are always looking for a qualified expert to help them with their projects. “ So whether it is to increase referrals and customer satisfaction, or to receive additional sources of revenue, adding floor heating to a contractor’s arsenal is a smart way to go!
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